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8 Tips To Recover Financially from the Great Indian Festive Season Hangover

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November 16, 2023


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Ah, the joy of the Diwali festivities — lights, laughter, and an empty wallet. Hang in there; it's not just you.  

The Big Spending Spree

The Confederation of All India Traders (CAIT) has declared that the retail markets in India achieved an unprecedented trade volume of ₹3.75 lakh crore during the Diwali festival. They anticipate further cumulative sales of ₹50,000 crore during the upcoming celebrations of Govardhan Pooja, Bhai Dooj, Chhath Pooja, and Tulsi Vivah

As per CAIT's report, the distribution of festive expenditures during the Diwali season can be outlined as follows: 


Percentage Share

Food and Grocery


Textiles and Garments




Electronics & Mobiles


Gift Items




Dry Fruits, Sweets, and Namkeen


Furnishings & Furniture


Home Decor


Pooja Samagri & Puja Items


Utensils & Kitchen Appliances


Confectionery & Bakery


Other Goods and Services


Additionally, Amazon has disclosed that its Great Indian Festival 2023 experienced a surge in customer visits, transactions, new product launches, orders, and savings, surpassing any previous year's performance. The online retailer highlighted that the remarkable number of customer visits reached an unprecedented 110 crore plus.

Suppose you find yourself recovering from the festive season hangover and staring at your bank statement in disbelief. Worry not! We've got your back with some practical tips to help you regain control of your finances over the next few weeks. 

8 Tips to Recover From the Festive Season Hangover

1. Assess the Damage

First things first, let's face the music. Take a deep breath and review your expenses. Did you go a tad overboard on those irresistible Diwali discounts? On flowers that could have been a simple text? On Swiss chocolates that could have simply been local mithais? It happens to the best of us. Embrace the reality, and don't beat yourself up. 

2. Prioritise and Budget

Now that you know where the money went, it's time to prioritise. Categorise your expenses and identify areas where you can cut back. Setting a realistic budget that covers your essentials and leaves room for guilt-free spending is the way to go. 

Try Ask.Fi: the coolest financial assistant at your fingertips. Get insights into your spending across bank accounts & merchants. Just type - "Zomato spends in November 2023" or "Online shopping spends for the month". 

3. Ditch Impulse Buying 

We get it; those festive sales can be tempting. However, it's time to resist the urge for impulse buying. Before purchasing, ask yourself if it's a want or a need. Remember, financial recovery starts with mindful spending. 

4. Embrace the DIY Spirit

Now that you've splurged on expensive gifts and decorations, it's time to channel your inner DIY guru. Get creative with handmade gifts or crafty home decor for the upcoming festive season of Bhai Dooj followed by Christmas. Not only will you save money, but you'll also add a personal touch to your presents and surroundings.

5. Sale Season Isn't Over

Believe it or not, the festive season isn't the only time for sales. Keep an eye out for post-Diwali discounts and year-end sales. This way, you can still indulge in some retail therapy without burning another hole in your pocket.

6. Emergency Fund Replenishment

If your emergency fund took a hit during the festivities, it's time to replenish it. Allocate a portion of your income to rebuild your safety net. This way, you'll be better prepared for unexpected expenses in the future. 

Try FIT Rules: They allow you to automatically move money from your savings account to mutual funds or jars. Set a FIT rule to set aside a certain amount every time you shop or set a rule to round up your transaction amount to the nearest 10s, 50s, or 100s and invest your spare change in gold, equity or debt mutual funds. It's that simple to save!

7. Indulge in a Side Hustle 

Consider exploring side hustle opportunities to boost your income. Whether freelancing, selling handmade crafts, or offering your skills online, a little extra cash can go a long way in offsetting your festive season expenses.

8. Financial Detox

Just like your body needs a detox after indulging in festive feasts, your finances need one, too. Cut unnecessary subscriptions, renegotiate bills, and declutter your financial life. A simplified budget can make a significant difference.

Wrapping Up

In conclusion, recovering from the festive season hangover is all about balance and a dash of financial wisdom. Remember, it's not about how much you spent during Diwali but how smartly you bounce back.


Fi Money is not a bank; it offers banking services through licensed partners and investment services through epiFi Wealth Pvt. Ltd. and its partners. This post is for information only and is not professional financial advice.
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