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Fi Money is the official Money Partner on Shark Tank Season 2

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Created on
January 4, 2023


What’s Inside

We all know of Shark Tank India, the runaway hit from 2021 with some great pitches and even better moments from judges and hosts. You might even remember the incredibly popular meme ft. Ashneer Grover (who won’t be on the show this season, sadly). But Shark Tank India Season 2 has hit screens this week, and we’re already hooked.

Fi Money on Shark Tank: The Money Partners of Season 2

We’re ready to take charge of your money by being the official Money Partner for 2023. Catch us live on Shark Tank India Season 2, as you watch your favourite judges and contestants fight the sharks to win their trust (and funds). 

The Sharks this season are: Vineeta Singh (Sugar Cosmetics), Namita Thapar (Emcure Pharma), Anupam Mittal (Shaadi dot com), Peyush Bansal (Lenskart), Aman Gupta (boAt), and Amit Jain (CarDekho).

Why you don’t need 50 apps to manage your money

This is a big question we’re asking on Shark Tank Season 2. We typically don’t use more than one app to order food (fine, 2 apps, depending on who’s running better discounts) so why should you use more than one app for your finances? Your Fi Money app can give you all you need: from a savings account, to investing features, for a seamless experience of your finances.

In case you haven’t seen our cool, hilarious ads on TV, check them out here:

5 things you can do with your money on the Fi app

Open a digital Salary Account

It takes all of 3 minutes to open a salary account on the Fi app. Your zero-balance salary account is offered to you in partnership with Federal Bank, an RBI-licensed bank that gives you a cool-looking debit card with zero forex charges. You get a flat 10% of your salary every month as Fi-Coins - our very own rewards currency that you can redeem for a wide range of cool goodies.

Connect your other bank accounts

You can connect your bank accounts from other banks like ICICI, HDFC, Yes Bank etc. on your Fi Money account and get a unified view of your finances (including transactions from your other accounts) on the Fi app. You won’t ever need 50 mobile banking apps.

Invest in zero-commission mutual funds

Filter and choose from over 900 direct mutual funds on the Fi app and invest with absolutely no commissions or extra costs (other than those levied by the fund houses themselves). You can even create automated rules that invest for you based on your activity like when you shop online or order food online, or even invest periodically (daily, weekly, or monthly).

See your spends categorised in real-time

You can stop scratching your head at the end of the month. Our very own AI-powered financial assistant ‘Ask Fi’ helps you with straight answers to questions like ‘How much did I spend on food this month’. That’s not all, you can see your expenses catgorised as ‘Travel’, ‘Groceries’, ‘Shopping’ and so on. So, at any given time, you know how much of your monthly spends have been spent on each of these different categories.

Invest in Fi Jump and earn up to 9% annually

Fi Jump is our peer-to-peer investing option that lets you invest your money for up to 1 year and earn up to 9% on your investment. Your investment is fully secure, and managed by our partner Liquiloans (an RBI-regulated entity).

Manage your money with Fi

“Paison ke liye pachaas apps kyun?” is a question you’ll soon have on your mind once you begin using Fi Money for all things money. So go ahead, download the Fi app and change the way you manage your money.


Fi Money is not a bank; it offers banking services through licensed partners and investment services through epiFi Wealth Pvt. Ltd. and its partners. This post is for information only and is not professional financial advice.
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