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Artificial Intelligence in Finance: A True Boon?

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Created on
June 6, 2023


What’s Inside

AI has become synonymous with the functioning of the modern world. From "Hey Alexa, tell me a joke!" to driving automatic cars to consuming recommended content on different platforms — AI has become our everyday friend.

However, the greater professional challenge is how industries will take advantage of the capabilities of AI. AI for finance provides prospects for operational savings in areas ranging from stock market trading and risk management to insurance underwriting.

AI in Stock Market Trading

Investment management firms have depended on computers to execute trades for many years. These models, however, only use historical data, require human involvement, are frequently static and do not perform as well when the market changes. 

As a result, funds are progressively shifting towards true artificial intelligence models that can not only analyse vast amounts of data but also continue to develop and upgrade.

AI in Risk Management

When it comes to fraud detection and security, artificial intelligence has shown to be highly useful. Computers analysing structured data against a set of rules is a traditional approach to detecting fraud. 

However, this form of analysis generates a large number of false positives and necessitates a significant amount of additional work. Perhaps more importantly, cybercrime scammers frequently switch techniques. As a result, the most effective systems must constantly improve their intelligence.

AI in Insurance Claims And Underwriting

Insurance is based on the distribution of risk across groups of people. Insurance businesses are no strangers to data analysis; the sector is established around risk assessment. However, artificial intelligence (AI) can increase the amount of data analysed and how it can be used, resulting in more accurate pricing and other operational efficiencies.

AI in Robo-Advisory

Robo-advisors are digital platforms offering automated, algorithm-driven financial planning services with little human intervention. While human financial managers have used automatic portfolio allocation since the early 2000s, investors have had to rely on advisors to take advantage of the technology. 

Customers can now get direct access to robo-advisors. Unlike their human counterparts, robo-advisors continuously watch the markets and are available 24 hours a day, seven days a week. 

AI in Customer Service And Banking

Banks are placing large bets on chatbots. While early versions of chatbots will only be able to answer basic queries about spending limits and recent transactions, subsequent versions will be able to process payments and maintain consumer budgets.

Engaging with clients can save huge costs, but human interactions are unquestionably more complex than simple figure crunching. According to critics, chatbots lack empathy and compassion, which humans may require when dealing with difficult financial decisions and situations. Natural language processing AI technology will be critical for processing and responding to personalised client concerns and wants in this technology.

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AI has become integral to our daily lives, revolutionising various industries, including finance. The applications of AI in finance, such as stock market trading, risk management, insurance claims and underwriting, robo-advisory, and customer service, offer operational efficiencies and improved decision-making. As AI advances, its impact on the finance industry is expected to grow even further, enhancing efficiency and transforming how we manage our finances.

Frequently Asked Questions 

1. How is artificial intelligence disrupting the finance industry?

Financial institutions are better positioned to improve the decision-making process by embracing AI to be more efficient, precise, and effective.

2. What are the main applications of artificial intelligence in finance?

AI solutions are required to validate financial transactions, detect fraud, automate workflows, assess loan applications and perform other functions.

3. How does artificial intelligence improve risk management in finance?

AI technologies can provide vast amounts of fast, correct data, allowing financial organisations to build expertise around customer intelligence, allowing for successful strategy implementation and decreasing potential losses.

4. What impact does artificial intelligence have on trading and investment strategies?

AI can assist in analysing massive amounts of financial data and identify patterns that humans may find difficult to recognise. This could lead to more accurate predictions regarding market patterns, allowing investors to make better-informed decisions.

5. What challenges and concerns are associated with using artificial intelligence in finance?

One of the primary obstacles of AI in financial services is the amount of data collected, which might comprise sensitive and secret information and necessitates the implementation of additional security measures.


Fi Money is not a bank; it offers banking services through licensed partners and investment services through epiFi Wealth Pvt. Ltd. and its partners. This post is for information only and is not professional financial advice.
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